What do record labels look for in new artists
Talent- to make it to the top you need to have unique feature as either a band or artist. Record labels will want you to be unique as there are loads of people who can sing but will they sell out venues?
Product- if an artist has the best products they will more than likely be successful. Take DJ's for example, the better quality equipment and software they have, the greater success they are likely to have. However with talent and artists that are unique,some of them make the most out of what they have. An example of this is Seasick Steve who plays instruments he has made himself out of objects he has picked up in the street. Giving a unique aspect as well as making the most out of the product.
Placement- Different artists have different ways of selling their music. As the time has changed, so have the ways the music is distributed gone are the days of vinyl records, even CD's are going down in sales. The modern way is for digital downloads through suites such as iTunes, Amazon, Google Music etc. As this is such a big, successful and growing market, the sensible thing would be to sell James Couleurs music online, with CD's produced.
Promotion- Now that social media is accessible on every phone and computer a LOT of people are hooked with finding out when their favorite artist is releasing music or tour dates. This is not any different with James Couleur. He has personal instagram, twitter, Facebook and YouTube pages.
Transition- This is where you see the artists going from someone who is known but not a massive success and then something massive happens. This could either be a single that becomes really popular, a live performance that gets lots of views or a popular artist giving you backing.
Product- if an artist has the best products they will more than likely be successful. Take DJ's for example, the better quality equipment and software they have, the greater success they are likely to have. However with talent and artists that are unique,some of them make the most out of what they have. An example of this is Seasick Steve who plays instruments he has made himself out of objects he has picked up in the street. Giving a unique aspect as well as making the most out of the product.
Placement- Different artists have different ways of selling their music. As the time has changed, so have the ways the music is distributed gone are the days of vinyl records, even CD's are going down in sales. The modern way is for digital downloads through suites such as iTunes, Amazon, Google Music etc. As this is such a big, successful and growing market, the sensible thing would be to sell James Couleurs music online, with CD's produced.
Promotion- Now that social media is accessible on every phone and computer a LOT of people are hooked with finding out when their favorite artist is releasing music or tour dates. This is not any different with James Couleur. He has personal instagram, twitter, Facebook and YouTube pages.
Transition- This is where you see the artists going from someone who is known but not a massive success and then something massive happens. This could either be a single that becomes really popular, a live performance that gets lots of views or a popular artist giving you backing.


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