Goodwin's theory

Narrative


Andrew Goodwin says that Music videos can fall into Three different categories. The video above is an example of a Music Video That fits into the Narrative category. This means that the music video follows or tells a story. Walks Off the Earth's video 'Gang Of Rythum' shows a story line about the band escaping from a prison using sounds that match the video - such as the breaking of rocks as a beat - to aid in the story telling.

Concept


Concept is very different from a narrative music video. There is no story to follow and often large parts of the video will contain stylized movements or graphics. In this video the song is the same as the narrative video however it is recreated only using sounds they can make with a car. The only camera movement here is simply a pan arround the car.
Performace



An example of a performance Video is Beyonce's single - Single ladies. This is a very famous music video, with no narrative to it it is only Three girls, dancing and Beyonce singing. This contrasts vastly to the other two videos where performance is seen but isnt such a strong theme in the video.